I just went through your memo and - if ok - would have a few questions - apologies if some of this has been discussed previously.
Also, no need to respond here - we can do this tomorrow, but I wanted to share this upfront.
(1) The “Mission” / “Vision” / “Values” paragraphs: are they also a result and summary from the branding exercise?
(2) I think an additional target audience could be “Industry”.
(3) I do not fully understand Figure 2. Why does Policy Makers appear here, but not in the main text? Also, the What? How? Why? refers to what exactly? The mission?
(4) Competitive Landscape: this point came up a few times in the past and I am still confused. In the first sentence you write "both governmental and private initiatives:” but then the list contains only Space Agency (missions). What about, e.g., “Nautilus” or Sara Seager’s Venus missions? And what about things like “SETI Institute” that also seek to attract private funding?
Thanks again and I am looking forward to dive deeper tomorrow!
Best
Sascha
On 16 Dec 2024, at 15:06, Daniel Angerhausen <dangerhau@phys.ethz.ch> wrote:
Dear all,
In preparation of the "Branding input" to the proposal report review I here attach a first preliminary report on the main outcomes.
As discussed before, there is still a lot more (second order) content in the data and we already identified a couple of follow up activities and todos.
To avoid misunderstanding and to manage expectation: we will not "finish the branding" in any way tomorrow.
The purpose of the (eventually fully) developed brand is to provide a constant guidance and benchmark for the strategic positioning of the LIFE initiative.
In the context of this busy week: please look at it as an offer that I am providing to give you some more tools, metrics and orientation for the internal review.
Therefore I would suggest that I will give a short presentation (~15 mins plus ~15 mins discussion) tomorrow, preferably right before we start our critical feedback.
My hope is that this will set the tone and provide a clear cut that helps change the mindset from writing to reviewing.
Let me know what you think and see you tomorrow.
Daniel
---
Dr. Daniel Angerhausen
Institute for Particle Physics and Astrophysics
Exoplanets and Habitability Group | ETH Zurich
www.dananger.me<LIFE_brand_sprint_prelim_results.pdf>_______________________________________________
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